Reports & Analytics
Track P&L, lead volume, buyer performance, and more.
Dashboard
The main dashboard shows your KPIs at a glance — total leads, revenue, cost, profit, and margin for any date range. Drill down by campaign, buyer, or supplier.
Reports Center
The Reports page offers detailed analytics with breakdowns by campaign, buyer, supplier, status, and state. Filter by date range and export data as needed.
Scheduled P&L Reports
Set up daily email reports that summarize yesterday's performance — revenue, cost, profit, margin, and lead counts by campaign. Configure in Settings → Reports.
Cost Tracking
All cost calculations use cost_entries as the single source of truth. This includes fixed supplier costs and variable Meta ad spend. Lead-level costs are recalculated whenever cost entries change.
Ask the AI Assistant for quick analytics — try "How did my campaigns perform last week?" or "Which buyer has the best acceptance rate?"
If you have any questions, send us an email at support@leaddistro.ai