Lead Distro AILead Distro AI
Lead Distro AI vs WhatConverts

Distribute and monetize leads vs capture and report

Lead Distro AI distributes, scores, and bills for leads and calls with AI scoring, ping-post, and ring tree payouts. WhatConverts is best-in-class lead capture and marketing attribution, but it does not distribute leads, run auctions, or bill buyers. Here is the side-by-side.

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Calls + data leads
AI scoring
Ping-post + ring tree
Buyer billing + portal

Platform Comparison

Selling leads to buyers, or reporting on your own?

Lead Distro AI

Lead Distro AI

  • Lead distribution across four methods
  • AI scoring on every call and lead
  • Ping-post auctions and ring tree payouts
  • Buyer billing and self-service portal
  • Best for pay-per-lead and pay-per-call agencies

$299/mo

Flat platform + usage-based call tracking

7-day free trialDistribution + billing

WhatConverts

  • Best-in-class lead capture across channels
  • Multi-touch attribution and Customer Journeys
  • Clean client-facing reporting
  • AI Lead Analysis after the interaction
  • No distribution, auctions, or buyer billing

$30+/mo

Per feature tier + $0.10 per lead

14-day free trialBest for attribution

Where Lead Distro AI pulls ahead

Lead distribution

Lead Distro AI

Routes leads to buyers with Round Robin, Weighted, Priority/Waterfall, and Ping-Post.

WhatConverts

Captures and attributes leads but does not distribute them to buyers.

Ping-post and ring tree

Lead Distro AI

Bid-based ping-post auctions and ring tree routing send each lead or call to the highest qualified buyer.

WhatConverts

No auctions or ring tree. Calls route to a single destination.

Buyer billing and portal

Lead Distro AI

Bills buyers with prepaid wallets, caps, and a self-service buyer portal.

WhatConverts

No buyer billing or portal. Built to report ROI, not sell inventory.

Marketing attribution reporting

Lead Distro AI

Reports source, campaign, and buyer-level P&L, not client-facing journey reporting.

WhatConverts

Best-in-class multi-touch attribution and Customer Journey reporting.

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Feature-by-feature breakdown

Lead Distro AILead Distro AI
WhatConverts
Lead distribution
Four methods
Multi-channel lead capture
For routing
Best in class
Marketing attribution reporting
Revenue + margin
Multi-touch + journeys
AI lead scoring (pre-routing)
Claude AI, every lead
Ping-post auctions
Ring tree routing (pay-per-call)
Buyer billing + self-service portal
TrustedForm integration
Pricing
$299-$997/mo flat + usage-based calls
$30-$160/mo + $0.10 per lead

Pricing comparison

WhatConverts wins for capture-only; Lead Distro AI wins when you distribute and bill.

Plan
Lead Distro AI
WhatConverts
Track your own calls/forms
$299/mo (Starter, full platform)
$30-$60/mo (Call Tracking / Plus)
Distribute + bill buyers
$299/mo (included)
Not supported
Agency scale
$499-$997/mo flat
$500-$1,250/mo (reporting accounts)
Free trial
7 days, card required
14 days (WhatConverts)

Which one is right for you?

Choose Lead Distro AI if you…

  • Run a pay-per-lead or pay-per-call agency selling leads and calls to buyers
  • Need to distribute leads with Round Robin, Weighted, Priority/Waterfall, or Ping-Post
  • Want AI scoring on every inbound lead and call before routing
  • Need buyer billing, prepaid wallets, and a self-service buyer portal

Choose WhatConverts if you…

  • Run an agency or in-house team tracking your own marketing leads
  • Need best-in-class call, form, and chat capture with multi-touch attribution
  • Report conversion ROI rather than selling leads to external buyers
  • Want a low entry price for call-only or call-plus-form tracking

Why Companies Switch

Don't take our word for it. Here's what companies say after switching.

G2G2
5.0/5
GoogleGoogle
5.0/5
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Want the in-depth breakdown?

Read the full Lead Distro AI vs WhatConverts comparison article — pricing, features, use cases, and FAQs.

Read the full comparison

Lead Distro AI vs WhatConverts FAQs

Is Lead Distro AI a direct replacement for WhatConverts?

It depends on the job. If you only capture your marketing leads and report on attribution, WhatConverts is the better fit. If you sell leads or calls to buyers, Lead Distro AI replaces WhatConverts and adds the layer it lacks: AI scoring before routing, four distribution methods, ping-post auctions, ring tree payouts, buyer billing, and a self-service portal.

Does WhatConverts distribute or sell leads to buyers?

No. WhatConverts is a lead tracking and attribution platform. It captures calls, forms, and chats and ties them to source, but it does not route leads to buyers, run ping-post auctions, handle ring tree pay-per-call payouts, or bill buyers. Agencies that sell leads need a separate distribution platform such as Lead Distro AI.

Which platform is cheaper?

For a single business that only tracks its own calls and forms, WhatConverts is much cheaper, starting at $30/mo. Lead Distro AI starts at a flat $299/mo because it does far more than tracking. The tools solve different problems, so it is not a price-for-price comparison. Call tracking on Lead Distro AI is usage-based on top of the flat platform.

Does Lead Distro AI handle marketing attribution like WhatConverts?

Lead Distro AI reports source, campaign, and buyer-level performance with real-time profit and loss, which covers the revenue side. It is not a client-facing multi-touch attribution and Customer Journey reporting tool the way WhatConverts is. If client attribution reporting is your main deliverable, WhatConverts is stronger; if profit-per-buyer matters more, Lead Distro AI is built for that.

Does Lead Distro AI have a free trial?

Yes, a 7-day free trial that requires a credit card, covering AI scoring, distribution, and call tracking. WhatConverts offers a 14-day trial of its lead tracking product. Setup on Lead Distro AI takes minutes, so you can see real routing and P&L results inside the week.

Go deeper

How operators in this vertical are running it on Lead Distro AI.

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Distribute, score, and bill in one platform

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