Customer acquisition cost calculator and real-time cost tracking
Calculate CAC and CPL in seconds with our free calculator, then track cost per lead, blended CPL, margin, and ROI on every campaign, buyer, and source, automatically on every lead.
Why most PPL agencies cannot tell you their real CPL
Real-time CPL on every lead
Cost per lead, CAC, blended CPL, and margin update on every incoming lead. No spreadsheet reconciliation, no waiting for month end to find a leaking campaign.
Source-level cost attribution
Blended CPL hides the truth. Slice cost per acquisition by source, campaign, and buyer to find the leak in seconds, not at month end.
Live margin alerts
Slack and email triggers fire when a campaign drops below a margin threshold, so leaking campaigns surface the same day, not two weeks later.
LTV to CAC ratio surfacing
When buyer-side lifetime value is configured, the dashboard surfaces the LTV to CAC ratio that matters for fundraising, forecasting, and payback period analysis.
Everything in your cost tracking toolkit
A live cost-attribution engine that runs on every incoming lead, plus a free calculator for what-if modeling.
Free interactive CAC and CPL calculator
Model any campaign in 4 inputs: ad spend, leads received, leads sold, and revenue per sold lead. No signup required to use the public calculator.
Real-time cost attribution per lead
Every incoming lead is tagged with its ad source, payout, and resulting margin the moment it arrives, with no manual reconciliation.
Source, campaign, and buyer-level CPL
Slice cost per acquisition by any dimension without writing a SQL query or building a custom dashboard.
Blended CPL with source breakdown
See your true blended cost and the source weighting that drives it, including Meta, Google, TikTok, and direct affiliate spend.
Margin threshold alerts
Configure Slack and email alerts on margin percentage so leaking campaigns surface the same day instead of at month end.
One-click month-end close
Month-end financial reporting is a 1-click export, not a multi-day reconciliation across multiple lead sources and ad accounts.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
Cost tracking by vertical
Vertical-specific CPL benchmarks and conditional pricing rules across legal, insurance, mortgage, solar, and home services.
Legal and PI
Cost per signed-case-tier MVA lead instead of cost per form-fill, so CAC reflects real attorney payouts. Legal/PI CPL typically runs $50 to $500+ per lead.
Insurance
CPL tracked by state license so calculator output reflects state-by-state acquisition economics. Insurance CPL typically runs $20 to $80 per lead.
Mortgage
Side-by-side CPL across purchase, refi, and HELOC campaigns to spot which loan type is leaking margin in a rising-rate environment. Mortgage CPL typically runs $30 to $150 per lead.
Solar
CPL tracked by utility-bill tier so installers see exact CAC for premium leads versus baseline leads. Solar CPL typically runs $80 to $200 per lead.
Home services
Seasonal CPL tracking for roofing, HVAC, and plumbing so contractors see how summer storms shift acquisition economics in real time. Home services CPL typically runs $15 to $60 per lead.
Interactive CPL and CAC calculator
Plug in your ad spend, lead volume, and revenue per sold lead to see your blended CPL, customer acquisition cost, margin per lead, and campaign ROI in real time.
Launching soon
Lead Distro AI vs. spreadsheets vs. generic BI tools
Most pay-per-lead agencies and lead sellers know their topline revenue but cannot tell you their true cost per lead or customer acquisition cost per campaign without rebuilding the math in a spreadsheet at month end. The result is delayed decisions: a leaking campaign keeps burning ad spend for two more weeks before anyone notices margin went negative. Generic BI tools can produce dashboards, but they were not built to attribute ad spend to individual leads in real time.
| Capability | Lead Distro AI | Spreadsheet | Generic BI Tool |
|---|---|---|---|
| Embedded CAC + CPL calculator | Free, public | N/A | N/A |
| Real-time per-lead cost attribution | Yes | No | Add-on integration |
| Source-level CPL breakdown | Built-in | Manual pivot | Custom dashboard |
| Live margin alerts (Slack + email) | Built-in | Manual review | Add-on integration |
| LTV to CAC ratio surfacing | Built-in | Manual formula | Custom dashboard |
| Time to first margin report | Same day | 30+ days | 7 to 30 days |
| Month-end close effort | 1-click export | Multi-day reconciliation | Custom report build |
See how Lead Distro AI compares to LeadProsper on cost analytics for the full side-by-side, or explore the product tour to see real-time cost tracking in action.
Features that pair with Cost Tracking
Cost tracking sits at the bottom of every campaign and pulls data from across the platform.
Loved by Agencies
See why leading performance marketing agencies trust Lead Distro AI.
“This software's capabilities, personalization and potential are great! We switched from LeadProsper to Lead Distro AI and never looked back. It's relatively new, and they have a roadmap in place for new features they'll be adding to the platform in the future. We sell MVA leads and the dashboard makes it very easy to understand our P&L. We can analyze performance and get AI suggestions about what to improve with our campaigns. Definitely check them out!”
Samantha F.
Customer Success Specialist, Small-Business
“We switched to Lead Distro and within a month, our close rate jumped. The AI scoring is insanely accurate. It’s like having a dedicated analyst on the team.”
Alex Rivera
CEO, Rivera Legal Marketing
“Before Lead Distro, we were manually routing leads in spreadsheets. Now everything is automated. The profit dashboard alone saves us 10+ hours a week.”
Sarah Chen
Director of Operations, LegalFlow Agency
“The cost attribution feature is a game-changer. We finally know exactly which campaigns generate the best margins, not just the most volume.”
Marcus Johnson
Partner, Apex Media Group
Simple, Transparent Pricing
One platform. Pick your volume. Unlimited pings at every tier.
How many leads do you send per month?
Up to 15,000 leads/month
Unlimited pings, dupe checks, webhooks
Everything included
- Unlimited campaigns
- Advanced AI scoring
- Profit clarity dashboard
- Meta ad spend tracking
- Webhook integrations
- Multi-touch attribution
- Automated P&L reports
- Custom buyer filters
- Buyer portal
- Email & Slack reports
- Duplicate detection
- Ping-post distribution
- Lead returns
- Inbound filters
- Stripe billing integration
- Google Sheets delivery
Scale perks
Service & support unlock as you scale.
- Standard email support
- Onboarding session
- Priority support (24h SLA)
Unlock by upgrading
- Dedicated onboarding manager
- Private Slack channel
- Dedicated account manager
- SLA guarantees
- Custom integrations build priority
At 15K leads
$997/mo
$0.066/lead average
$0.15/lead over plan limit
Need more than 5M leads/mo, white-label, or a custom contract?
Volume pricing, exclusivity terms, and bespoke integrations available.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
CAC and CPL tracking FAQs
What is customer acquisition cost (CAC)?
How do you calculate cost per lead (CPL)?
What is the difference between CPL and CAC?
What is a blended CPL?
What is a good LTV to CAC ratio?
How does Lead Distro AI track cost in real time?
What is the average cost per lead by industry?
Do I need to be a Lead Distro AI customer to use the calculator?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.
Ready to track CPL, CAC, and margin automatically?
Start free and switch from month-end reconciliation to live cost attribution on every lead.