Lead automation for PPL agencies

Lead automation software built for pay-per-lead operations

Trigger-based workflows that score, route, notify, and reconcile every lead in under a second. Visual builder, no-code branches, full audit trail.

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Visual workflow builder

Sub-second execution

20+ pre-built nodes

Full audit log

Built for how PPL operations actually run

Sub-second execution

Workflows complete in under one second from trigger to buyer dispatch, including AI scoring, suppression checks, and routing decisions.

Branching logic without code

IF/THEN paths route by score, vertical, source, geo, buyer availability, and time of day. Premium leads flow one way, volume tier another.

Native integration with routing and scoring

Automations call the same engines as Smart Lead Routing, AI Lead Scoring, and Ping Post. No external API stitching, no glue code.

Full audit log per execution

Every node's input, output, and decision logs to a per-lead audit trail for dispute resolution, optimization, and reconciliation.

Everything in your lead automation toolkit

Twenty-plus pre-built nodes tuned for pay-per-lead operations, not generic B2B marketing.

Visual workflow builder

Drag-and-drop canvas with 20+ node types purpose-built for lead distribution: score, route, validate, branch, notify, webhook.

AI Lead Score node

Score every lead 0-100 inside the workflow. Branch on thresholds to send premium leads to top-tier buyers automatically.

Suppression and dedupe checks

Native nodes for hashed-email matching, blacklist filtering, and TCPA consent validation before a lead ever leaves the workflow.

Ping-post auction node

Drop a Ping Post node into any workflow to auction the lead across multiple buyers and post to the highest live bid.

Multi-channel notifications

Fire webhooks, SMS, email, and Slack alerts to internal teams or buyer endpoints as part of any workflow step.

Reusable templates

Save any workflow as a template and clone it across campaigns or verticals. Edit once, propagate everywhere.

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Lead automation by vertical

Same engine, different node configurations across legal, insurance, mortgage, solar, and home services.

Legal and PI

Score, validate TCPA consent, route MVA to law firms, route mass-tort separately, fire Slack alerts on bids over $200.

Insurance

Branch on coverage type, check state licensing, route to appointed carriers only, suppress dual-eligible mismatches during AEP.

Mortgage

Score the lead, enrich with property data, split purchase vs. refinance into separate buyer pools, SMS the LO inside 60 seconds.

Solar

Geo-fence by utility territory, score on roof and intent signals, push to top three regional installers, fall back to a national aggregator.

Home services

Route by service type, apply buyer caps, fire 'new lead' SMS to dispatch, log a follow-up task in the CRM.

Lead automation vs. generic workflow automation

Most workflow automation software was designed for B2B SaaS funnels: long sales cycles, nurture sequences, MQL handoffs. Pay-per-lead agencies need the opposite: sub-second decisions on every lead, no human in the loop, routing logic baked into the workflow itself. Generic marketing automation cannot enforce buyer caps or run a ping-post auction inside a workflow node.

Capability	Lead Distro AI Automations	Zapier	Generic CRM workflows	HubSpot Workflows
Built for lead distribution	Yes	No	No	No
AI lead scoring node	Native	None	None	Predictive scoring add-on
Sub-second execution	Yes	1-5 minute latency	Varies	Batch and event
Buyer-cap enforcement	Native	Manual	Manual	None
Ping-post node	Native	None	None	None
Visual workflow builder	Yes	Yes	Limited	Yes
Full execution audit log	Yes	Task history	Varies	Yes
Starting price	$299/mo	$19.99/mo limited	Bundled	~$2,000/mo Enterprise

Most generic workflow tools were built for B2B SaaS funnels, not for sub-second auction logic or buyer-cap enforcement. The trade-offs in the table above are what make a lead-native automation engine necessary at scale.

Features that chain into Automations

Every node calls the same engine that powers these standalone features.

Route node

Loved by Agencies

See why leading performance marketing agencies trust Lead Distro AI.

Verified on G2

“This software's capabilities, personalization and potential are great! We switched from LeadProsper to Lead Distro AI and never looked back. It's relatively new, and they have a roadmap in place for new features they'll be adding to the platform in the future. We sell MVA leads and the dashboard makes it very easy to understand our P&L. We can analyze performance and get AI suggestions about what to improve with our campaigns. Definitely check them out!”

Samantha F.

Customer Success Specialist, Small-Business

“We switched to Lead Distro and within a month, our close rate jumped. The AI scoring is insanely accurate. It’s like having a dedicated analyst on the team.”

Alex Rivera

CEO, Rivera Legal Marketing

“Before Lead Distro, we were manually routing leads in spreadsheets. Now everything is automated. The profit dashboard alone saves us 10+ hours a week.”

Sarah Chen

Director of Operations, LegalFlow Agency

“The cost attribution feature is a game-changer. We finally know exactly which campaigns generate the best margins, not just the most volume.”

Marcus Johnson

Partner, Apex Media Group

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Simple, Transparent Pricing

One platform. Pick your volume. Unlimited pings at every tier.

See it run on your stack

Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.

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Lead automation FAQs

What is lead automation software?

Lead automation software runs trigger-based workflows on every inbound lead. It handles routing decisions, scoring, validation, buyer notifications, and reconciliation without manual touch. Unlike generic workflow automation software, lead automation is tuned for sub-second decisions and PPL-specific logic such as buyer caps, ping-post auctions, and TCPA payload checks.

How is lead automation different from marketing automation?

Marketing automation software like HubSpot, Marketo, or ActiveCampaign is built for long-form nurture sequences and MQL handoffs across multi-month sales cycles. Lead automation is built for pay-per-lead operations where every lead must be scored, routed, and delivered to a buyer in under a second. The node library, latency targets, and audit requirements are fundamentally different.

Can I run AI lead scoring inside a workflow?

Yes. The AI Lead Score node calls the same Lead Distro AI scoring model used elsewhere in the product. You can branch on score thresholds, push high-score leads to premium buyers, and route low-score leads to your volume tier. Scores log to the execution audit trail for every workflow run.

What triggers can start a workflow?

Lead Distro AI supports inbound webhook, API post, form submission, scheduled time, and lead-state change as triggers. You can chain workflows together so the output of one workflow becomes the trigger of another.

How fast does a workflow execute end to end?

Most workflows complete in under one second from trigger to final delivery, including AI lead scoring, suppression checks, routing decisions, and buyer dispatch. Latency varies with the number of external buyer endpoints, but the internal engine consistently runs sub-second.

Can I A/B test two different routing workflows?

Yes. Use the Branch node to split traffic between two workflow paths and compare buyer acceptance, chargebacks, and revenue per lead in the analytics view.

Does it work with my existing CRM or webhook stack?

Yes. The Webhook node fires HTTP POST requests to any external endpoint with a custom payload. Integrations work with Salesforce, HubSpot, and any system that accepts webhooks or REST API calls.

What happens if a workflow step fails, does the lead get lost?

No. Every node has a configurable fallback path. If a buyer endpoint times out, the workflow falls back to the next buyer in your waterfall, logs the failure, and fires an alert. The lead is never lost and the full execution trace is preserved in the audit log.

Still have questions?

Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.

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Spin up a free trial, connect a lead source, drag in nodes, and publish your first workflow in under 15 minutes.

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