Ping post software for real-time lead auctions
Sub-200ms auctions between unlimited buyers, configurable bid floors per campaign, and a full ping-and-bid log for every lead. Built for legal, insurance, and mortgage sellers.
Built for how ping post actually runs at scale
Sub-200ms ping-to-post cycle
Pings fire in parallel, bids come back, the winner is selected against your floor, and the full lead posts in under 200 milliseconds end to end.
Market-set price on every lead
Instead of a fixed rate, your inventory clears at the highest live bid above your floor. Premium leads earn premium prices automatically.
PII protected until a buyer wins
The ping carries partial data (geo, demographic, intent). Name, phone, email, and consent tokens only post to the winning buyer.
Full bid history per lead
Every ping, bid, rejection, winner, and post timestamp is logged for dispute resolution, buyer scorecards, and revenue optimization.
Everything in your ping post toolkit
Auction mechanics, payload control, and audit logging tuned for legal, insurance, mortgage, solar, and home-services lead sellers.
Real-time auction engine
Pings fire to unlimited buyers in parallel. Bids return inside your configured timeout window, typically 2 to 5 seconds, and the engine selects the winner against your bid floor.
Configurable bid floors
Set minimum prices per campaign, per vertical, or per lead criteria. Higher floors for in-state leads, verified phone, or high-intent sources protect margin on every transaction.
Parallel and sequential ping modes
Fire pings to all eligible buyers simultaneously, or walk a ping tree by buyer priority for preferred-buyer arrangements and buyer infrastructure that cannot handle simultaneous pings.
TCPA-compliant payloads
TrustedForm and Jornaya consent tokens are captured at intake, attached to the lead record, and forwarded to the winning buyer at post time with token verification logged.
Native fallback to waterfall
When no buyer clears the floor, the lead routes to your direct-post waterfall, a secondary buyer pool, or a retry queue automatically. No lead is lost.
Buyer acceptance criteria
Buyers configure the lead types they want to see in a ping. Geographic, vertical, and consent filters reduce ping volume for buyers and improve auction quality for sellers.
Bid analytics dashboard
Track fill rate, average winning bid, revenue per lead, and per-buyer win rates. Tune bid floors and buyer mix based on live auction data.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
Ping post by vertical
Same auction engine, different bid floors and buyer pools across legal, insurance, mortgage, solar, and home services.
Legal and PI
MVA, workers' comp, and mass-tort leads bid aggressively from law firm buyers. Ping post captures full market price (typically $150 to $400 per high-quality PI lead) instead of a fixed rate.
Insurance
Health, ACA, Medicare, auto, and home insurance distribute almost entirely via ping post. Carriers and agents bid based on state, coverage type, and consumer intent.
Mortgage
Purchase and refinance leads auction to loan officers, broker networks, and direct lenders. Bid prices flex with the rate environment, so real-time auction is the only way to capture fair value.
Solar
Regional installers bid for in-utility-territory leads. Ping post routes to the top-bid installer with a bid floor protecting the lead-gen margin.
Home services
Roofing, HVAC, and plumbing leads sell via parallel ping to dispatch-ready contractors. Sequential ping tree mode supports preferred-buyer arrangements.
Ping post vs. direct post vs. round-robin
Ping post is the dominant delivery method in legal, insurance, and mortgage lead markets, but most lead distribution platforms either do not support it or run auctions too slowly to be competitive. A 2-second ping cycle means buyers time out, fill rates drop, and sellers leave revenue on the table. Without configurable bid floors you sell premium leads at commodity prices. Without a bid history log you cannot defend chargeback disputes.
Selling at a fixed price per lead is the safest revenue model and also the lowest. Ping post lets the market set the price every time a lead arrives, capturing the full demand curve from your buyers. The trade-off is execution: ping post only works if the platform can fire pings, collect bids, pick a winner, and post the full lead before any buyer times out.
| Capability | Lead Distro AI Ping Post | Direct Post | Round-Robin | Boberdoo Ping Post |
|---|---|---|---|---|
| Pricing model | Auction (highest bid wins) | Fixed price | Fixed price | Auction |
| Consumer data exposure | Partial in ping, full on post | Full on delivery | Full on delivery | Partial in ping |
| Fill rate | Depends on bid floor | 100% if buyer accepts | 100% rotating | Depends on bid floor |
| Revenue per lead | Max (market-set) | Fixed | Fixed | Max (market-set) |
| Buyer integration | Requires bid endpoint | Simple POST endpoint | Simple POST endpoint | Requires bid endpoint |
| Cycle time | Sub-200ms | Under 100ms | Under 100ms | Varies |
| Native fallback to waterfall | Yes | N/A | N/A | Yes |
| Starting price | $299/mo | Bundled | Bundled | Enterprise quote |
Most high-volume PPL agencies run both ping post and direct post in parallel. Ping post captures maximum value on high-intent inventory, direct post fills the remainder at fixed rates, and round-robin handles equal distribution across long-tail buyer pools. The Lead Distro AI engine handles all three on the same campaign, with the same sub-200ms latency budget and the same per-lead audit log.
Features that pair with Ping Post
Every ping post auction can chain into routing, scoring, and workflow logic on the same platform.
Loved by Agencies
See why leading performance marketing agencies trust Lead Distro AI.
“This software's capabilities, personalization and potential are great! We switched from LeadProsper to Lead Distro AI and never looked back. It's relatively new, and they have a roadmap in place for new features they'll be adding to the platform in the future. We sell MVA leads and the dashboard makes it very easy to understand our P&L. We can analyze performance and get AI suggestions about what to improve with our campaigns. Definitely check them out!”
Samantha F.
Customer Success Specialist, Small-Business
“We switched to Lead Distro and within a month, our close rate jumped. The AI scoring is insanely accurate. It’s like having a dedicated analyst on the team.”
Alex Rivera
CEO, Rivera Legal Marketing
“Before Lead Distro, we were manually routing leads in spreadsheets. Now everything is automated. The profit dashboard alone saves us 10+ hours a week.”
Sarah Chen
Director of Operations, LegalFlow Agency
“The cost attribution feature is a game-changer. We finally know exactly which campaigns generate the best margins, not just the most volume.”
Marcus Johnson
Partner, Apex Media Group
Simple, Transparent Pricing
One platform. Pick your volume. Unlimited pings at every tier.
How many leads do you send per month?
Up to 15,000 leads/month
Unlimited pings, dupe checks, webhooks
Everything included
- Unlimited campaigns
- Advanced AI scoring
- Profit clarity dashboard
- Meta ad spend tracking
- Webhook integrations
- Multi-touch attribution
- Automated P&L reports
- Custom buyer filters
- Buyer portal
- Email & Slack reports
- Duplicate detection
- Ping-post distribution
- Lead returns
- Inbound filters
- Stripe billing integration
- Google Sheets delivery
Scale perks
Service & support unlock as you scale.
- Standard email support
- Onboarding session
- Priority support (24h SLA)
Unlock by upgrading
- Dedicated onboarding manager
- Private Slack channel
- Dedicated account manager
- SLA guarantees
- Custom integrations build priority
At 15K leads
$997/mo
$0.066/lead average
$0.15/lead over plan limit
Need more than 5M leads/mo, white-label, or a custom contract?
Volume pricing, exclusivity terms, and bespoke integrations available.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
Ping post FAQs
What is ping post software?
How fast is Lead Distro AI's ping post engine?
What data is included in the ping vs. the post?
Can I set different bid floors for different lead types?
What happens if no buyer bids above the floor?
Does ping post work with TrustedForm and Jornaya?
Is ping post the same as a ping tree?
How is ping post different from direct post?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.
Ready to run your first ping post auction?
Start a 7-day free trial, point your lead source at a ping post campaign, and watch real-time auctions fire on every incoming lead in under 15 minutes.