Lead Distro AI scores every lead before it routes
Every lead scored 0-100 in under one second against the scoring rules you configure. Built into the routing engine, included on every plan.
Built for the lead scoring problem PPL agencies actually have
Sub-one-second scoring
The full scoring pipeline (validation, consent verification, rule evaluation) runs in under 1000ms so the lead can be routed in the same sub-second window.
Every signal in one pass
Your rules score the full submission across contact quality, intent, behavioral signals, source quality, and vertical patterns in one pass, not field-by-field.
Per-buyer score thresholds
Set a 75 threshold for your premium buyer and a 45 threshold for your volume buyer on the same lead inventory. Bad leads never reach a buyer.
Tune it as you learn
Your conversion outcomes (acceptance, contact rate, chargebacks) show which rules are working, so you can adjust weights and thresholds with the evidence in front of you.
How Lead Distro AI works
How Lead Distro AI grades every lead
AI scores each lead the moment it lands, no matter where it came from, so your best leads command your best prices.
LEAD QUALITY SCORING
Score every lead the second it lands
Your rules grade each lead 0 to 100 on real quality signals in under a second. Premium, standard, and low-quality leads sort themselves into clear tiers before anyone acts on them.
Lead Scoring
Rule gradedANY SOURCE
Works on leads from every source
Connect paid social, paid search, native, web forms, and partner feeds, and the same rules score all of them. You get one consistent quality grade across your whole mix, with no extra setup per source.
Sources
Active 6PRICED ON QUALITY
Turn high scores into higher prices
High-scoring leads command higher live bids and premium pricing, while lower tiers still find the right buyer at the right rate. Quality drives revenue automatically instead of every lead clearing at one flat price.
Live Auction
Lead #8842Everything in your lead scoring toolkit
A scoring stack tuned for sub-second PPL distribution, not multi-month B2B SaaS funnels.
Rule-based scoring engine
Your scoring rules evaluate every lead 0-100 in real time. You set the signals and the weights, so you can explain any score to a buyer, and there is no separate scoring stack to install or maintain.
Validation and consent layer
Format checks on phone, email, and address run first, plus TrustedForm and Jornaya consent token verification. Validation runs before the score so junk never reaches your rules.
Signal-level explainability
The lead detail view shows the score, score band, and contributing signal weights (source quality, intent, consent verified). Scores are auditable for buyer disputes.
Per-campaign threshold rules
Configure thresholds per campaign, per buyer, or per routing branch. Run scoring on every lead, skip it entirely, or run in observe-only mode that logs scores without enforcing thresholds.
REST API and webhooks
Pull scores via REST API for BI dashboards, or subscribe to a webhook that fires on every scored lead. Push scores into HubSpot or Salesforce CRM fields for downstream attribution.
Full audit log per score
Every score, signal weight, threshold check, and routing decision logs to a per-lead audit trail for dispute resolution, source optimization, and model performance review.
Outcome reporting per rule
Buyer accepts, contact rate, and chargebacks report back against the rules that scored each lead, so you can see which thresholds protect margin and which are costing you volume.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Lead scoring by vertical
Same scoring engine, different rules and weights across legal, insurance, mortgage, solar, and home services.
Legal and PI
Score on accident-plausibility signals, claimant-verification indicators, and prior-representation flags. Route 80+ scores to top-paying firms ($200 to $400 buyers), 50 to 79 to mid-tier, below 50 reject.
Insurance
Score on coverage consistency, licensed-state match, and intent verification. Critical during ACA OEP and Medicare AEP, where eligibility windows are enforced at the score layer.
Mortgage
Score on LTV plausibility, income-to-loan consistency, and recency of intent. Pairs with sub-500ms delivery for top mortgage buyer expectations.
Solar
Score on roof-suitability proxies, utility-territory match, and intent signals. Route high-score leads to top-tier installers, fall back to volume buyers below the threshold.
Home services
Score on service-type clarity, geo accuracy, and timeline urgency. Quick wins for roofing, HVAC, and plumbing dispatch.
Lead scoring vs. Salesforce, HubSpot, and predictive scoring
Lead scoring is the quality gate between your inbound traffic and your buyer relationships. Get it right and chargebacks drop, buyer retention rises, and you can sort the same lead inventory into premium and volume tiers. Get it wrong (or skip it) and you ship bad leads, eat disputes, and lose buyers.
Most lead scoring software was built for B2B SaaS funnels. HubSpot Predictive Lead Scoring and Salesforce Einstein analyze deal history across multi-month sales cycles. That model breaks for pay-per-lead operations, where the lead has to be scored and routed in under a second, the conversion event is a buyer accepting and contacting the lead, and the relevant signals are source quality, consent verification, and TCPA payload completeness rather than CRM engagement.
| Capability | Lead Distro AI | Salesforce Einstein | HubSpot Predictive | Rule-Based Scoring |
|---|---|---|---|---|
| Built for PPL distribution | Yes | No (B2B SaaS) | No (B2B SaaS) | Generic |
| Scores the whole submission in one pass | Yes (your rules) | Predictive ML | Predictive ML | Field-by-field |
| Native consent token verification | Yes | No | No | No |
| Per-buyer score thresholds | Yes | Limited | Workflow-based | Manual |
| Outcome reporting per rule | Yes | Limited | Limited | No |
| Starting price | $297/mo | Sales Cloud plus add-on | ~$2,000/mo Ops Hub Ent | Bundled |
| Setup time | Minutes (default rules ship enabled) | 90+ days history needed | History needed | Hours to days |
Predictive lead scoring tools built for Salesforce lead scoring or HubSpot lead scoring workflows assume a long sales cycle and a CRM-engagement signal set. They are strong for B2B pipeline forecasting and weak for sub-second PPL distribution. The PPL equivalent of "conversion" is buyer acceptance and contact rate, which is exactly what the Lead Distro scoring rules is trained to predict. Lead intelligence signals, ML model confidence intervals, score bands, source quality weighting, fraud detection, and signal-level explainability all live in one platform, on one inference path, with sub-second latency end to end.
Features that pair with lead scoring
Scoring chains directly into routing, ping post, and automation workflows on the same platform.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments trackedSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments tracked100 / moSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, send the call to the right buyer, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments trackedCustomSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start your 7-day free trial. Full access to every feature, cancel anytime.
Lead scoring FAQs
How is lead scoring software different from lead validation?
How fast does Lead Distro AI score a lead end to end?
Can I see why a lead scored the way it did?
Does your rules improve over time?
Can I turn scoring off for specific campaigns?
Does it work with HubSpot or Salesforce lead scoring?
Is there an API for the score field?
What signals does your rules evaluate?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to score every lead in under a second?
Start your 7-day free trial, point a lead source at the campaign endpoint, and watch every lead score, route, and deliver automatically. No setup, no separate scoring stack.