Smart lead routing software for PPL agencies and lead brokers
Route every lead to the highest-paying eligible buyer in under one second. Four routing methods, AI scoring, buyer caps, and geo filters running automatically.
Why manual lead routing costs PPL agencies money
Sub-1-second routing decisions
Every routing decision completes in under one second, including AI scoring, eligibility filters, and the delivery POST. Slow buyers lose deals; fast routing keeps fill rate and price per lead high.
Eliminate cap and geo violations
Buyer caps, geographic restrictions, and business-hour rules apply automatically on every lead, so out-of-area and over-cap pushes never reach a buyer endpoint.
Automatic fallback on rejection
When the top buyer rejects or is capped, waterfall logic falls to the next eligible buyer with zero manual intervention. No lead is ever lost in handoff.
Full routing audit log per lead
Every routing decision, including path, latency, buyer response, and payout, is logged for dispute resolution, buyer reconciliation, and continuous optimization.
Everything in your lead routing engine
Purpose-built routing logic for pay-per-lead operations, not a generic CRM workflow.
Four routing methods
Round robin, weighted, waterfall, and exclusive routing, all switchable per campaign in a no-code rule editor without code or campaign downtime.
AI lead scoring pre-route
Every lead is scored 0-100 before routing fires, so the engine only acts on clean leads. Sub-quality leads are filtered out before buyers see them.
Buyer caps with auto-pause
Daily, weekly, or monthly volume caps per buyer. Capped buyers are skipped automatically and re-enabled at reset, with no manual cap-counter spreadsheet.
Geographic and business-hour filters
Route by state, zip, distance radius, or per-buyer business hours. Ineligible buyers drop out of the routing decision automatically on every lead.
No-code rule editor
Drag-and-drop buyer priority, update weights live, and ship routing changes in seconds. Non-engineers can run the routing layer without filing dev tickets.
Native ping-post integration
Ping-post auctions layer on top of waterfall routing for real-time price discovery, with sub-200ms decision time on every auction.
TCPA consent enforcement
TCPA consent and dedupe checks run inline on every lead, with no latency penalty and full payload preservation for buyer audits.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
Lead routing by vertical
The same engine, configured differently across legal, insurance, mortgage, solar, and home services.
Legal and PI
Waterfall routing on MVA, slip-and-fall, and workers' comp leads so high-paying firms get first crack and regional firms absorb overflow.
Insurance
Weighted routing across state-licensed agents with auto, health, and home leads gated by carrier-eligible states.
Mortgage
Ping-post auctions layered on waterfall fallback for purchase and refi leads, with sub-60-second delivery to the winning loan officer.
Solar
Exclusive routing for premium installer relationships, with geo-radius filters scoped to each installer's service area.
Home services
Round-robin distribution with daily caps and seasonal radius shifts for roofing, HVAC, and plumbing networks.
Lead routing software vs. spreadsheets vs. Boberdoo
Manual lead routing through spreadsheets, Zapier zaps, or basic CRM workflows is slow by design. Leads sit for minutes while operators copy-paste rows, check cap counters, and forward emails. Beyond pure speed, manual routing creates revenue leaks: cap violations, geo mismatches, duplicate buyer pushes, and no fallback when a buyer rejects. Legacy lead distribution platforms add routing methods on paper but rarely combine AI scoring, sub-second latency, and a no-code rule editor in the same product.
| Capability | Lead Distro AI | Spreadsheet + Zapier | Boberdoo |
|---|---|---|---|
| Routing methods supported | 4 (round robin, weighted, waterfall, exclusive) | 1 (manual rotation) | 4 (legacy UI) |
| AI scoring pre-routing | Yes | No | No |
| Sub-1-second routing latency | Yes | Minutes to hours | 2 to 5 seconds typical |
| No-code routing rules engine | Yes | N/A | Partial |
| Buyer cap auto-pause | Yes | Manual | Yes |
| Real-time P&L per buyer | Yes | No | Add-on |
| Full routing audit log | Yes | Manual | Yes |
See how Lead Distro AI compares to Boberdoo for a full side-by-side, or explore the product tour to see all four routing methods in action.
Features that pair with Smart Lead Routing
Routing rules live inside a campaign and chain into scoring, auctions, and analytics.
Loved by Agencies
See why leading performance marketing agencies trust Lead Distro AI.
“This software's capabilities, personalization and potential are great! We switched from LeadProsper to Lead Distro AI and never looked back. It's relatively new, and they have a roadmap in place for new features they'll be adding to the platform in the future. We sell MVA leads and the dashboard makes it very easy to understand our P&L. We can analyze performance and get AI suggestions about what to improve with our campaigns. Definitely check them out!”
Samantha F.
Customer Success Specialist, Small-Business
“We switched to Lead Distro and within a month, our close rate jumped. The AI scoring is insanely accurate. It’s like having a dedicated analyst on the team.”
Alex Rivera
CEO, Rivera Legal Marketing
“Before Lead Distro, we were manually routing leads in spreadsheets. Now everything is automated. The profit dashboard alone saves us 10+ hours a week.”
Sarah Chen
Director of Operations, LegalFlow Agency
“The cost attribution feature is a game-changer. We finally know exactly which campaigns generate the best margins, not just the most volume.”
Marcus Johnson
Partner, Apex Media Group
Simple, Transparent Pricing
One platform. Pick your volume. Unlimited pings at every tier.
How many leads do you send per month?
Up to 15,000 leads/month
Unlimited pings, dupe checks, webhooks
Everything included
- Unlimited campaigns
- Advanced AI scoring
- Profit clarity dashboard
- Meta ad spend tracking
- Webhook integrations
- Multi-touch attribution
- Automated P&L reports
- Custom buyer filters
- Buyer portal
- Email & Slack reports
- Duplicate detection
- Ping-post distribution
- Lead returns
- Inbound filters
- Stripe billing integration
- Google Sheets delivery
Scale perks
Service & support unlock as you scale.
- Standard email support
- Onboarding session
- Priority support (24h SLA)
Unlock by upgrading
- Dedicated onboarding manager
- Private Slack channel
- Dedicated account manager
- SLA guarantees
- Custom integrations build priority
At 15K leads
$997/mo
$0.066/lead average
$0.15/lead over plan limit
Need more than 5M leads/mo, white-label, or a custom contract?
Volume pricing, exclusivity terms, and bespoke integrations available.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
Smart lead routing FAQs
What is smart lead routing software?
What is the difference between round robin and weighted lead routing?
What is lead routing in PPL agencies?
Does Lead Distro AI support routing by geography?
Can I change routing rules without going live?
How does waterfall routing handle buyer caps?
What is a lead routing tool?
How fast does Lead Distro AI route leads?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.
Ready to automate your lead routing?
Spin up a free trial, wire your first lead source, and route your first leads in under 15 minutes.