Real-Time Call Bidding (RTB) for Pay-Per-Call
Auction each call to your Destinations, answer publisher bid requests over the API, or bid your calls into Ringba, Retreaver, and TrackDrive. Set a minimum call duration on every bid.
Why Pay-Per-Call Teams Sell Calls by Bid
Price each call on its merits
A fixed price treats every call the same. A bid lets a call in a better state, at a better hour, or from a better Source clear at a higher price.
Control what a bid must meet
Set a minimum call duration on each bid and cap how many calls a Destination can take, so the winning price only applies to a call that qualifies.
Use your own tree or someone else's
Run your own auction, or bid into Ringba, Retreaver, and TrackDrive ring trees when that is where the demand lives.
One record from bid to payout
The winning price, the Source, the Destination, and the duration live on the same call record, so billing and payouts need no manual matching.
How Lead Distro AI works
How a Call Bid Works in Lead Distro AI
A bid is placed before the call connects, and the price follows the call into billing.
REQUEST
A bid is requested before the call connects
A publisher asks for a price, or a caller dials a tracked number. Lead Distro AI collects bids from eligible Destinations within the time allowed.
Live Auction
Lead #8842WINNER
The best qualified bid takes the call
The call routes to the winning Destination, subject to its caps, hours, and filters. The price and minimum duration are stamped on the call.
Inbound call rings
Matched to source by tracking number
Whisper and IVR screen
Press 1 for a new claim
Match buyer by rules
State, hours, and daily cap
Connect to the buyer
Call routed in 1.8 seconds
BILLING
The price follows the call
When the call ends and passes the minimum duration, the Destination is charged the winning bid and the Source is paid its share.
Source ROI
Month to dateEverything in Call Bidding
Three ways to buy and sell calls by bid, one record for every call.
Your own call auction
Lead Distro AI asks your Destinations for a price on each call and routes to the winner. Running your own ring tree is included on the Growth plan ($497/mo) and up.
Bid requests from publishers (beta)
Publishers call your call RTB endpoint before they send a call and receive a bid and a number to dial. Switch it on in Labs.
Bid into Ringba, Retreaver, and TrackDrive
Send your calls to ring trees you do not run. Bidding into someone else's ring tree works on every paid plan.
Minimum duration per bid
A bid states the call length the price requires. The payout and the charge both follow that rule.
Caps and concurrency
Each Destination has caps and a limit on calls at the same time, so a winning bid never sends more than a Destination can take.
Pre-call enrichment
Add data to a call before the bid so Destinations price it on more than a phone number.
Who Uses Call Bidding
Anyone who buys, sells, or brokers inbound calls.
Pay-per-call networks
Run an auction across your Destinations so each call clears at the best price available.
Publishers and affiliates
Ask for a bid before sending a call, then dial the number you are given.
Agencies with several buyers
Pick the top-paying Destination per call instead of rotating on a fixed rate.
Brokers
Bid calls into outside ring trees and keep the margin between what you pay and what you earn.
Real-time call bidding (RTB) asks buyers for a price on each call before it connects, then sends the call to the best qualified bid. It is one part of pay-per-call software, alongside tracking, quality screening, and billing. Lead Distro AI supports three ways to bid.
Run Your Own Call Auction
You set up Destinations with the price they will pay and the rules a call must meet. When a call needs a home, Lead Distro AI collects bids from eligible Destinations and routes to the winner. Running your own ring tree is included on the Growth plan at $497/mo and up. For routing fundamentals, read our guide to call routing software.
Answer Bid Requests From Publishers
Publishers can request a bid over the API, a beta you switch on in Labs. They ask for a price before they send a call, receive a bid and a number to dial, and dial it. The price follows the call into billing, and the Source payout follows the deal you set. You decide what a call is worth by state and time of day.
Bid Into Ringba, Retreaver, and TrackDrive
If the demand you want lives in another platform, send your calls into its ring tree. Bidding into someone else's ring tree works on every paid plan, so you do not need Growth to do it. Brokers use this to keep the margin between what they pay a publisher and what the outside tree pays.
Minimum Duration, Caps, and Billing
Every bid carries a minimum call duration, so the price applies only when the call lasts long enough. Caps and concurrency limits keep a winning Destination from receiving more calls than it can take. When the call ends, billing charges the Destination and works out what the Source is owed. If you want attribution to travel with the call, add dynamic number insertion.
What You See After a Bid
Every call record shows the Source, the Destination that won, the winning price, the minimum duration, and the final outcome. If a Destination disputes a call, you can open the record, listen to the recording, and show exactly what was agreed before the call connected. Reports roll the same data up by Source and Destination, so you can see which publishers send the calls that clear at the best prices and which Destinations are worth keeping in the tree.
Who It Is For
Networks that sell calls to several Destinations get the most from an auction. Teams comparing platforms can read our list of the best pay-per-call platforms, and networks building out their stack can see pay-per-call network software. Every plan starts with a 7-day free trial and requires a credit card.
More Pay-Per-Call Features
Tracking before the bid, billing after it.
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Call tracking and routing are included on every plan. Higher tiers add lead volume, seats, destinations, and ping post.
Starter
For agencies and media buyers running live campaigns.
Start Free Trial- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution2,500 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments trackedSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnels5Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns5A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations20Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats3How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits500 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Growth
Everything unlocks here: ping post, RTB, and white-label.
Start Free Trial- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distribution5,000 / moTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments tracked500 / moSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnels20Hosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- Campaigns10A campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinations50Sources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- Seats10How many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI credits2,000 / moOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Scale
Custom plans for networks and high-volume operators.
- Call tracking and recordingGet a tracking number, ring your Targets, and keep the recording. Call minutes and numbers are billed by usage on top of your plan.
- Lead distributionCustomTake leads in from any source and send them to the buyers who want them. Your allowance counts leads that come in through the API. Duplicates we block, and leads that fail your filters, do not count.
- Appointments trackedCustomSell booked appointments instead of raw leads. Mark each one showed and qualified, bill your buyers only when it counts, and give them a portal to see what they got. Counts appointments as they are booked.
- Live funnelsCustomHosted lead forms you build and publish on your own page. Drafts are unlimited. Only funnels that are live count against the limit.
- CampaignsCustomA campaign is one flow of leads or calls, usually one per vertical. It is where your sources and destinations connect. Only active campaigns count, so drafts and paused ones are free.
- Sources / destinationsCustomSources are where your leads and calls come from. Destinations are the buyers you send them to. Only active ones count against the limit.
- SeatsCustomHow many people on your team can log in. Buyers using the Partner Portal do not use a seat.
- AI creditsCustomOne credit for each message you send the AI assistant. It is a safety limit, not something normal use runs into.
- Ping postAsk your buyers what they will pay for a lead before you send it, then sell it to the highest bidder.
- White-label domainPut the Partner Portal on your own domain with your own logo, so your buyers see your brand instead of ours.
- Run your own ring treeAnyone can bid on other networks' calls. This is the other side: take live bids from your own buyers on every inbound call and connect the caller to whoever bids highest.
- MCP accessConnect Lead Distro AI to your own AI tools so you can build campaigns and pull reports by chat.
Only buying and selling calls?
Call Tracking Only
Call tracking, recording, and call routing, without lead distribution.
3 campaigns, 5 sources and destinations, 2 seats.
Call tracking and routing rates, billed as you use it
Call tracking is on every plan, not just this one. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
Call Bidding FAQs
What is real-time call bidding?
Which plan do I need to run my own ring tree?
Which outside platforms can I bid into?
Can publishers ask me for a bid before sending a call?
What does the minimum call duration on a bid do?
Is call bidding available on the free trial?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start your 7-day free trial and explore on your own.
Ready to Sell Every Call by Bid?
Start your 7-day free trial, connect a Destination, and run your first call auction this week.