Real-time lead reporting and analytics
Stop guessing your margins. Watch every lead's buy cost, sell price, and net profit in real time. Filter by source, buyer, vertical, and campaign to see what is working and what is draining margin.
Decision-grade data, not end-of-month reports
Live margin per lead
Publisher payout and buyer price are stamped on every lead at acceptance. Net margin per lead, per source, per buyer is calculated the moment the event happens, not at end-of-day.
Per-source profitability
Spot a losing source the same week it goes bad. Filter sources by margin, qualified-rate, and return rate so you can pause, reweight, or renegotiate publisher payouts before the next billing cycle.
Buyer and publisher in one view
Buyer acceptance rate, return rate, and average price sit next to publisher payout and volume. No manual joins across CRM, billing, and ping-post tools.
Setup in minutes, not weeks
Lead Distro AI's reporting is a query against the routing engine, not a separate data pipeline. There is nothing to wire, model, or maintain to see profit-and-loss per lead.
Everything in the lead reporting dashboard
A live KPI surface that replaces spreadsheets, CSV exports, and stitched-together BI pipelines.
Live KPI dashboard
Revenue, cost, net margin, qualified-rate, and acceptance rate stream in as routing events happen. The dashboard refreshes the moment a ping, post, accept, reject, payout, or refund fires.
Per-source profitability
Publisher scorecards with attribution stamped at the source. See which publishers and campaigns produce profitable leads and which need a payout cut or a pause.
Per-buyer performance
Acceptance rate, return rate, and average price per buyer. Spot the buyer whose return rate just jumped and act before churn shows up in the bank account.
Vertical and geographic drill-down
Filter by vertical, state, and ZIP. Drill down from a margin chart to the individual leads driving it. Pause underperforming geos without pausing the whole campaign.
Custom report builder
Saved views per team member and per role. Operators see margin; account managers see buyer KPIs; finance sees reconciliation. One dashboard, scoped per seat.
Day-part and hour-of-day patterns
Hour-of-day and day-of-week analytics for capacity planning. Align publisher delivery with buyer business hours so you stop paying for leads that arrive after the contact center closes.
Exports and scheduled reports
On-demand CSV export and scheduled email reports on daily, weekly, or monthly cadences. Feed an external BI stack or brief stakeholders who do not log into the platform.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
Lead reporting by vertical
The same engine surfaces different KPIs across legal, insurance, mortgage, solar, and home services.
Legal and PI
Track per-state qualified-rate and buyer acceptance to catch the week a TV or digital source starts sending low-quality MVA leads. Catch the dip in the same week, not the same quarter.
Insurance
Monitor return rate by source to catch fraud spikes the moment they cross a configurable threshold. Return-rate alerts protect buyer relationships before they churn.
Mortgage
Watch CPL versus revenue-per-lead margin in real time as rate-shopper volume fluctuates with the rates market. Reweight publisher delivery the same day, not after the next rate cut.
Solar
Compare installer acceptance rates by ZIP and surface high-margin geos for media reweighting. Pause underperforming ZIPs without pausing the campaign.
Home services
Track hour-of-day patterns to align publisher delivery with contractor availability. Stop paying for leads that arrive after hours and never get contacted.
Lead reporting software vs. CRM reporting vs. a BI stack
CRMs were built to track sales pipelines, not lead-buying margins. They report on "leads created," not on the margin those leads produced. Generic BI stacks like Looker and Tableau were built to model anything, which means they model nothing out of the box and require data engineering to wire into a lead distribution platform. Lead Distro AI's lead reporting was built for one job: tell a PPL network where the margin is, in real time.
| Capability | Lead Distro AI Lead Reporting | CRM reporting | Spreadsheet or BI stack | Generic ad attribution |
|---|---|---|---|---|
| Lead-level cost and revenue | Yes | No | Manual | Partial |
| Real-time refresh | Yes | Delayed | Manual export | Delayed |
| Buyer and publisher in one view | Yes | No | Manual join | No |
| Per-source margin | Yes | No | Manual | No |
| Built for PPL networks | Yes | No | No | No |
| Setup time | Minutes | Days | Weeks | Days |
| Custom views per role | Yes | Limited | Manual | Limited |
The data in the dashboard is correct because the routing engine wrote it. That is the difference between lead analytics software that lives inside the distribution platform and a BI tool bolted on after the fact.
Features that pair with Real-Time Analytics
Reporting reflects what every other engine is doing in real time, because the routing engine writes the data.
Loved by Agencies
See why leading performance marketing agencies trust Lead Distro AI.
“This software's capabilities, personalization and potential are great! We switched from LeadProsper to Lead Distro AI and never looked back. It's relatively new, and they have a roadmap in place for new features they'll be adding to the platform in the future. We sell MVA leads and the dashboard makes it very easy to understand our P&L. We can analyze performance and get AI suggestions about what to improve with our campaigns. Definitely check them out!”
Samantha F.
Customer Success Specialist, Small-Business
“We switched to Lead Distro and within a month, our close rate jumped. The AI scoring is insanely accurate. It’s like having a dedicated analyst on the team.”
Alex Rivera
CEO, Rivera Legal Marketing
“Before Lead Distro, we were manually routing leads in spreadsheets. Now everything is automated. The profit dashboard alone saves us 10+ hours a week.”
Sarah Chen
Director of Operations, LegalFlow Agency
“The cost attribution feature is a game-changer. We finally know exactly which campaigns generate the best margins, not just the most volume.”
Marcus Johnson
Partner, Apex Media Group
Simple, Transparent Pricing
One platform. Pick your volume. Unlimited pings at every tier.
How many leads do you send per month?
Up to 15,000 leads/month
Unlimited pings, dupe checks, webhooks
Everything included
- Unlimited campaigns
- Advanced AI scoring
- Profit clarity dashboard
- Meta ad spend tracking
- Webhook integrations
- Multi-touch attribution
- Automated P&L reports
- Custom buyer filters
- Buyer portal
- Email & Slack reports
- Duplicate detection
- Ping-post distribution
- Lead returns
- Inbound filters
- Stripe billing integration
- Google Sheets delivery
Scale perks
Service & support unlock as you scale.
- Standard email support
- Onboarding session
- Priority support (24h SLA)
Unlock by upgrading
- Dedicated onboarding manager
- Private Slack channel
- Dedicated account manager
- SLA guarantees
- Custom integrations build priority
At 15K leads
$997/mo
$0.066/lead average
$0.15/lead over plan limit
Need more than 5M leads/mo, white-label, or a custom contract?
Volume pricing, exclusivity terms, and bespoke integrations available.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
Lead reporting and analytics FAQs
What is real-time lead reporting?
What is the difference between lead reporting and lead analytics?
What KPIs does Lead Distro AI track?
Can buyers see their own reporting?
Does the lead generation dashboard refresh in real time?
Can I export reports?
Does this replace my BI tool?
How is qualified-rate calculated?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.
Ready to see where your margin lives?
Start a free trial and watch your first lead post profit-and-loss in real time. No data engineering, no spreadsheets, no end-of-month surprises.