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Blacklist Alliance (TCPA Scrub)

Connect Blacklist Alliance to Lead Distro AI for real-time TCPA litigator scrubbing. Per-campaign and per-supplier scrub rules, daily lookup caps, Slack alerts, and FAQs.

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What This Integration Does

Connects your own Blacklist Alliance account to Lead Distro AI so every ingested lead can be checked against Blacklist Alliance's TCPA litigator database in real time. Matched leads are rejected before distribution to any buyer — protecting the buyer (and you) from sending leads to known TCPA litigators.

This is a bring-your-own-account integration — you pay Blacklist Alliance directly for lookups, and Lead Distro AI calls your account via your API key. No reseller markup. You see the full cost on your Blacklist Alliance invoice.

Why TCPA Scrubbing Matters

The Telephone Consumer Protection Act (TCPA) allows individuals to sue for unsolicited calls or texts — damages range from $500 to $1,500 per call. A small number of repeat plaintiffs ("professional litigators") have hundreds of active cases. Blacklist Alliance maintains a database of these plaintiffs; scrubbing every lead against the database before distribution prevents a single high-risk lead from triggering a multi-thousand-dollar exposure for a buyer.

TCPA scrubbing is **not legal advice or guaranteed compliance**. It significantly reduces risk but doesn't eliminate it. Use alongside express written consent, suppression lists, and other TCPA hygiene practices — and consult an attorney for your specific vertical and jurisdiction.

Setup

  • Sign up for a Blacklist Alliance account (separate from Lead Distro AI).
  • Generate an API key inside your Blacklist Alliance dashboard.
  • In Lead Distro AI, go to Settings → Integrations → Blacklist Alliance.
  • Paste your Blacklist Alliance API key.
  • Save. The connection is verified with a test lookup against a known-safe number.

Per-Campaign Default Scrubbing

  • On the campaign settings page, enable TCPA Scrubbing.
  • Choose the action on match: Reject lead (default — never sent to any buyer), or Tag and route (mark as `tcpa_risk: true` in the payload and let buyers decide).
  • Most agencies use Reject lead — the cost of one missed legitimate lead is far less than the cost of one TCPA lawsuit.

Per-Supplier Overrides

Override the campaign default per-supplier — always scrub a risky supplier (e.g., a cold-traffic affiliate) or skip a trusted supplier (e.g., your own ad account where you already have consent records). Useful when one supplier's traffic mix justifies always-on scrubbing while a low-volume internal source doesn't.

Daily Lookup Cap

Set a daily lookup cap so a runaway supplier (e.g., a misconfigured campaign sending 100,000 leads/day) can't run up your Blacklist Alliance bill. When the daily cap is hit, additional leads bypass the scrub (default behavior) or are rejected entirely (configurable). You get a Slack alert the first time the cap is hit each day.

Set the daily lookup cap to roughly 110% of your typical daily volume — high enough to absorb normal spikes, low enough to catch a runaway supplier within a few thousand leads. Pair with the **Notifications tab** to get the Slack alert; that's your signal to pause the offending supplier before the bill climbs further.

Frequently Asked Questions

How does Blacklist Alliance TCPA scrubbing work in Lead Distro AI?
Every ingested lead's phone number is checked against Blacklist Alliance's TCPA litigator database in real time before distribution. Matched leads are rejected at the campaign level (configurable per campaign and per supplier). You pay Blacklist Alliance directly using your own API key — no reseller markup.
Does TCPA scrubbing slow down lead distribution?
Adds ~150-300ms per lead — Blacklist Alliance's API responds in well under half a second. End-to-end latency (ingest → distributed to buyer's webhook) stays under 800ms for typical campaign configs even with scrubbing enabled. For ping-post campaigns, scrubbing runs at ping time, not post time, so the supplier sees the rejection immediately.
Can I scrub only some campaigns and not others?
Yes. Enable TCPA scrubbing per-campaign (default off). Common pattern: enable on TCPA-sensitive verticals (legal lead distribution, home services with telemarketing follow-up, debt relief) and leave off on verticals where the buyer has direct consent capture (e.g., B2B SaaS demo requests).
What happens when a lead matches the Blacklist Alliance database?
Two configurable actions: (1) Reject lead — never sent to any buyer; marked `REJECTED` with reason `tcpa_match`; the lead is held in the dashboard for compliance review. (2) Tag and route — payload includes `tcpa_risk: true` and the buyer's system decides what to do. 95% of agencies use Reject — the cost of a missed legitimate lead is far less than the cost of one lawsuit.
Can I set different scrub rules per supplier?
Yes. Override the campaign default per-supplier. Common patterns: always-on scrub for cold-traffic affiliates or unverified vendors; off for your own ad accounts where you have consent records; daily-only scrub for known suppliers during their peak hours.
How do I prevent runaway scrub costs from a misconfigured supplier?
Set a daily lookup cap in the Blacklist Alliance settings. When hit, additional leads bypass scrubbing (or are rejected entirely, depending on your config) and you get a Slack alert. Set the cap to ~110% of typical daily volume — high enough to absorb spikes, low enough to catch a runaway supplier within a few thousand leads.
Does Blacklist Alliance scrubbing replace suppression lists?
No — they complement each other. Blacklist Alliance catches known TCPA litigators (industry-wide database). Suppression lists are your own per-buyer DNC list (the buyer's existing clients, customer complaints, requested opt-outs). Use both: Blacklist Alliance for litigator risk, suppression lists for buyer-specific DNC compliance.
Is Blacklist Alliance scrubbing legal compliance for TCPA?
Scrubbing reduces TCPA exposure substantially but does not provide guaranteed compliance. TCPA compliance requires express written consent, proper opt-out handling, suppression list management, and other practices. Always combine TCPA scrubbing with your existing compliance program and consult an attorney for your vertical. Lead Distro AI provides the integration plumbing — your legal program owns the outcome.

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