Lead Distro AI
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Automations

Trigger webhooks, emails, Slack messages, and more on lead events.

What are Automations?

Automations are actions that fire automatically when a lead event occurs. They run in the background and never block the lead distribution flow.

Trigger Events

  • lead.created — fires when a new lead is ingested.
  • lead.accepted — fires when a lead is matched to a buyer.
  • lead.rejected — fires when a lead fails inbound filters.
  • lead.returned — fires when a buyer returns a lead.
  • lead.unmatched — fires when no buyer is available for a lead.

Action Types

ActionWhat It Does
WebhookSends a POST request with lead data to any URL.
EmailSends an email notification with lead details.
SlackPosts a message to a Slack channel via webhook.
Google SheetAppends a row to a connected Google Sheet.

Conditions

Add conditions to automations so they only fire when specific criteria are met — for example, only send a Slack notification when a lead from California is accepted.

Use the AI Assistant to set up automations conversationally — just say "Set up a Slack notification when a lead is accepted" and it will handle the configuration.

If you have any questions, send us an email at support@leaddistro.ai