Lead Distribution Software That Syncs with Google Ads and Meta Ads

Lead Distro AI integrates directly with Google Ads and Meta (Facebook and Instagram) Ads, letting pay-per-lead and pay-per-call agencies map ad campaigns to lead sources, track which campaigns generate the most profitable leads, and optimize ad spend based on buyer payouts. Most lead distribution platforms separate attribution from routing. Lead Distro AI connects the two: once you map a Google Ads campaign or Meta ad set to a supplier, every lead that arrives from that source carries its campaign attribution through scoring and routing. Your P&L report shows cost and margin per campaign, and you can cut spend on sources that produce leads buyers reject.

According to HubSpot's 2024 State of Marketing Report, 61% of marketers identify generating high-quality leads as their top challenge. For agencies running paid campaigns, the harder problem is knowing which campaigns produce leads that buyers value and pay for, not just leads that convert on a form.

Key Takeaways

• Lead Distro AI connects to both Google Ads and Meta Ads for campaign-level lead attribution on every plan, including Starter.
• Every lead carries its source campaign through scoring and routing, so buyers see where it came from and you see which campaigns make money.
• P&L reporting breaks down by ad source, showing revenue, cost, and margin per campaign in real time.
• Meta Lead Ads are supported natively through the Meta webhook, so form submissions route directly without a landing page.
• Campaign attribution is not a premium feature — ad account connections are included on all plans.

How Google Ads Integration Works

Lead Distro AI connects to your Google Ads account through the Google Ads API. Once authorized, your active campaigns appear in the Ad Accounts section of the dashboard. You map each campaign to a supplier in your Lead Distro AI account. A supplier is any lead source — a landing page, a media buyer, or a campaign you control.

When a lead arrives from a mapped Google Ads campaign, Lead Distro AI records the campaign name, ad group, and ad ID alongside the lead record. That attribution travels through the scoring and routing workflow. When a buyer rejects a lead, the rejection logs against that specific campaign, not a generic source bucket.

The Google Ads connection also covers Performance Max campaigns and Smart campaigns that drive form fills through Google's responsive search and display network. Call ads that drive phone calls connect through dynamic number insertion, with the originating campaign recorded on the call record.

How Meta Ads Integration Works

Facebook and Instagram campaigns connect through the Meta Ads API. You authorize the connection, and Lead Distro AI lists your active ad campaigns and ad sets. Map each campaign to a supplier to start attributing leads.

Lead Distro AI supports Meta Lead Ads natively. When someone fills out a Facebook or Instagram Lead Ad form, the submission routes directly to Lead Distro AI through the Meta webhook, bypassing a landing page. The campaign and ad set that generated the form fill record on the lead, so no UTM dependency exists. If the landing page goes down, your attribution still works.

For pay-per-call agencies using Facebook Ads to drive inbound calls, the same connection applies. When a call lands, you see which Meta campaign drove it, how that call scored against your rules, and which buyer accepted or rejected it.

Campaign-Level Lead Scoring After Attribution

Lead Distro AI scores every inbound lead and call against the rules you configure before routing begins. The scoring is rule-based: you define what constitutes a quality lead based on the criteria your buyers care about, and every lead evaluates against those rules in under one second.

Once ad source is mapped, scoring rules can reference the campaign as a variable. A Google Ads campaign targeting a specific state might score higher if your buyers prefer that state. Leads from a Meta retargeting campaign might score lower if they overlap with suppression lists. Source attribution lets you build scoring rules that reflect real buyer acceptance patterns, not just form fill volume.

This is the connection most call tracking platforms miss. They tell you which campaign drove the call or lead. Lead Distro AI tells you what happened to that lead: which buyer accepted it, at what price, and whether that campaign made money.

Real-Time P&L by Ad Source

Every campaign mapped to a supplier in Lead Distro AI appears in the real-time P&L dashboard. You see revenue from buyer payouts, cost from your ad spend inputs, and margin per campaign. Most agencies track ad spend in the ad platform and lead revenue in the distribution platform separately. Lead Distro AI combines both sides.

You input cost per lead or total ad spend per campaign. The dashboard calculates margin based on buyer payout data. For agencies running multiple Google Ads campaigns across verticals such as insurance, legal, and home services, the P&L view shows which verticals are profitable and which are underwater, broken down by campaign and buyer.

This visibility drives different decisions than a cost-per-lead number alone. A campaign with a $12 CPL looks expensive until you see that buyers accept 94% of those leads at $35 each. A campaign with a $6 CPL looks cheap until you see that buyers reject 68% of those leads. The P&L dashboard makes those patterns visible.

Setting Up Google Ads and Meta Ads Connections

Connecting both ad platforms to Lead Distro AI takes about five minutes per account:

1. Navigate to Ad Accounts in your Lead Distro AI dashboard
2. Click Connect Google Ads or Connect Meta Ads
3. Authorize through the platform's OAuth flow
4. Your active campaigns appear in the account list
5. Map each campaign to the corresponding supplier in your Lead Distro AI account

No code is required. No webhook configuration. The connection uses official API integrations with Google and Meta. Once mapped, Lead Distro AI begins attributing leads and calls from those campaigns automatically.

For campaigns that drive phone calls, connect your tracking numbers to the same supplier. Lead Distro AI routes calls and form leads to the same buyer pool, with attribution recorded on both types.

Comparison: Lead Distribution Platforms with Ad Network Integration

Most call tracking platforms support Google Ads and Meta Ads attribution at the source level. The difference is what that attribution connects to downstream.

Lead Distro AI combines buyer distribution, campaign-level attribution, and per-source P&L in a single workflow. See how Lead Distro AI compares to Boberdoo for agencies coming from an older platform.

Who Benefits from This Integration

Pay-per-lead and pay-per-call agencies that run Google Ads or Meta Ads campaigns and sell leads or calls to buyers get the most value from this integration. Specifically:

Insurance agencies generating health, life, or auto insurance leads from Google Ads and selling to carrier buyers benefit from knowing which campaigns produce leads with high state match rates and buyer acceptance.

Legal lead generation businesses running Google Ads for MVA, workers' comp, or mass tort leads can map campaigns directly to law firm buyers and track which creative and targeting produces the leads buyers pay full price for.

Home services lead generators using Meta Ads for roofing, HVAC, or solar leads see which ad sets produce calls that buyers answer versus calls that go to voicemail.

Explore the product tour to see how ad attribution, lead scoring, and buyer routing connect in a single workflow.

FAQ

Does Lead Distro AI integrate with Google Ads natively?

Yes. Lead Distro AI connects to Google Ads through the Google Ads API. Once authorized, you list active campaigns and map each one to a supplier. Leads from those campaigns carry campaign attribution through scoring and routing, and campaign-level P&L appears in the dashboard. The connection is available on all plans including Starter.

Can I use Facebook Lead Ads with Lead Distro AI?

Yes. Lead Distro AI supports Meta Lead Ads through the Meta webhook. When a lead fills out a Facebook or Instagram Lead Ad form, the submission posts directly to Lead Distro AI with the campaign and ad set recorded on the lead. No landing page is required, and the attribution is campaign-level, not just a referrer string.

Does ad attribution cost extra or require a higher plan?

No. Ad account connections for Google Ads and Meta Ads are available on every Lead Distro AI plan, including the Starter plan at $297/mo. You do not need a Growth or Scale subscription to connect ad accounts and attribute leads by campaign.

Can I build lead scoring rules based on which ad campaign sent the lead?

Yes. Once a campaign is mapped to a supplier, you can reference the campaign as a variable in your scoring rules. For example, you can apply a quality boost to leads from high-performing campaigns or flag leads from campaigns with poor buyer acceptance history for additional review before routing.

How is this different from just using UTM parameters?

UTM parameters track sources on your landing page analytics, but they depend on the visitor not stripping parameters and your landing page correctly passing them to the form. Lead Distro AI maps the ad campaign directly through the API, so attribution persists through scoring, routing, buyer acceptance, and payout without landing page dependency. UTM data can supplement the API connection but is not required.

Conclusion

Lead distribution software that syncs with Google Ads and Meta Ads closes the loop between ad spend and distribution outcome. Lead Distro AI maps campaigns from both ad networks to suppliers, scores leads and calls with campaign context, routes them to buyers, and reports margin by ad source in one platform rather than two dashboards.

Start your 7-day free trial to connect your Google Ads and Meta Ads accounts and see which campaigns are generating leads buyers actually pay for.

For more on how pay-per-call agencies use lead distribution platforms, read our guide on pay-per-call lead tracking and reporting or see the best lead distribution software comparison.