Direct Post vs Ping-Post

Two Ways to Receive Leads

Every campaign in Lead Distro AI uses one of two routing methods for how leads enter the system: Direct Post or Ping-Post. This choice determines the supplier-side integration flow. You set it when you create the campaign and it applies to all suppliers on that campaign.

Direct Post

Direct Post is the standard, single-step flow. The supplier sends the full lead in one API call. Lead Distro AI validates it, runs inbound filters, checks for duplicates, and distributes it to the best available buyer immediately.

• One API call from the supplier containing all lead data.
• Fastest path — no round-trip delay between ping and post.
• Simpler integration — suppliers just POST the lead and get back a success or rejection.
• Lead Distro AI handles distribution in the background (async) and the supplier gets a response right away.

Ping-Post

Ping-Post is a two-step flow. The supplier first sends a "ping" with partial lead data (phone, email, state) to check if the lead will be accepted. If accepted, the supplier sends a second "post" request with the full lead data and a signed token from the ping response.

• Two API calls — a ping (partial data) followed by a post (full data + token).
• Pre-qualification — suppliers know if a lead will be accepted before sending PII.
• Bid-based pricing — buyers can return dynamic prices on each ping, so the supplier sees what the lead is worth before committing.
• Token-based — the ping returns a signed ping_id token (valid 30 minutes) that the supplier includes on the post.
• Distribution runs synchronously during the post step, so the supplier gets the final accept/reject in real time.

Side-by-Side Comparison

When to Use Direct Post

• You're getting started and want the simplest integration.
• Your suppliers don't need to pre-qualify leads (they send everything).
• You're running a non-competitive vertical (home services, B2B) where buyers accept most leads at a fixed price.
• Speed matters more than per-lead price optimization.
• You still want buyer-side ping-post bidding. Direct Post campaigns can enable per-buyer ping internally, so buyers bid on each lead even though the supplier integration is one step.

When to Use Ping-Post

• Your suppliers need to check availability before posting (common in lead aggregator networks).
• You want suppliers to see the best available price before committing their lead.
• You're in a competitive vertical (legal, insurance, mortgage) where per-lead bidding is standard.
• Your suppliers send high-volume traffic and want to avoid wasting bandwidth on leads that will be rejected.
• You need synchronous accept/reject responses so the supplier can immediately route the lead elsewhere if you reject it.

Changing Campaign Type

The routing method is set at campaign creation and cannot be changed after the campaign has received leads. If you need to switch, create a new campaign with the desired type and migrate your buyers and suppliers over. You can duplicate the existing campaign as a starting point.