Campaigns
Create and configure lead distribution campaigns.
What is a Campaign?
A campaign is your lead distribution pipeline. It defines the vertical, how leads are routed to buyers, what fields leads carry, and what filters are applied before distribution.
Campaign Types
| Type | How It Works |
|---|---|
| Direct Post | Leads are posted directly and distributed immediately to buyers. |
| Ping-Post | Suppliers ping first to check buyer availability and bid prices, then post the full lead. |
Distribution Methods
| Method | Best For |
|---|---|
| Round Robin | Equal distribution across buyers. Best for getting started. |
| Weighted | Proportional distribution. Assign percentages to each buyer (e.g., 60/40 split). |
| Waterfall | Priority-based. Leads go to buyer #1 first, overflow to #2, etc. |
Field Mapping
Each campaign has a field mapping that defines what data fields leads should carry. Default fields (first_name, last_name, phone, email) are always included. Add custom fields based on your vertical — for example, incident_date and case_type for legal, or service_type and zip_code for home services.
The AI Assistant can suggest vertical-specific fields for you during campaign setup.
Inbound Filters
Inbound filters validate leads before distribution. Use them to reject leads that don't match your criteria — for example, only accept leads from certain states, or require a specific field value.
Daily Caps
Caps are configured per buyer within a campaign, not at the campaign level. Each buyer can have their own daily cap that resets automatically at midnight. When a buyer's cap is filled, leads route to the next available buyer based on your distribution method.
If you have any questions, send us an email at support@leaddistro.ai