Lead Distro AILead Distro AI
Cost tracking for PPL agencies

Customer acquisition cost calculator and real-time cost tracking

Calculate CAC and CPL in seconds with our free calculator, then track cost per lead, blended CPL, margin, and ROI on every campaign, buyer, and source, automatically on every lead.

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Free CAC and CPL calculator
Real-time per-lead attribution
Source-level CPL breakdown
Live margin alerts

Why most PPL agencies cannot tell you their real CPL

Real-time CPL on every lead

Cost per lead, CAC, blended CPL, and margin update on every incoming lead. No spreadsheet reconciliation, no waiting for month end to find a leaking campaign.

Source-level cost attribution

Blended CPL hides the truth. Slice cost per acquisition by source, campaign, and buyer to find the leak in seconds, not at month end.

Live margin alerts

Slack and email triggers fire when a campaign drops below a margin threshold, so leaking campaigns surface the same day, not two weeks later.

LTV to CAC ratio surfacing

When buyer-side lifetime value is configured, the dashboard surfaces the LTV to CAC ratio that matters for fundraising, forecasting, and payback period analysis.

How Lead Distro AI works

How Lead Distro AI shows your true margin

Ad spend syncs in and attributes to every lead, so you see real profit by source instead of a blended guess.

SOURCE ROI

See real margin after ad spend

Cost per lead, revenue, and margin update on every incoming lead, with ad spend attributed down to the source. Find the campaign that is leaking money the same day, not at month end.

Source ROI

Month to date
SourceSpendRevenueMargin
Meta · Roofing$1,240$3,180+$1,940
Google · Solar$980$2,150+$1,170
Native · HVAC$620$1,090+$470
TikTok · Windows$410$360-$50

ANY SOURCE

Connect every spend source

Sync Meta, Google, and other ad spend, plus per-lead supplier costs, into one place. Blended CPL hides the truth, so Lead Distro AI breaks cost down by source, campaign, and buyer.

Sources

Active 6
ActiveIDSource
2RHXCABTBlueFire Leads
YWY7L5F8HomeYou
PAQKZVWEBuyerlink
M9XJTN4KHome Appointments
F3LP8QWNModernize
K7VR2DHXMyHomePros

PACING

Pace every campaign against target

Track leads, accepted leads, and projected volume per campaign against your goals. Live margin alerts fire the moment a campaign drops below your threshold.

Pacing Report

February

Leads MTD

180

Accepted MTD

162

Daily Avg

9.0

Projected

252

CampaignLeadsAcceptedDaily AvgProjected
Roofing100905.0140
Windows40362.056
Siding30271.542
Kitchen1090.514

Everything in your cost tracking toolkit

A live cost-attribution engine that runs on every incoming lead, plus a free calculator for what-if modeling.

Free interactive CAC and CPL calculator

Model any campaign in 4 inputs: ad spend, leads received, leads sold, and revenue per sold lead. No signup required to use the public calculator.

Real-time cost attribution per lead

Every incoming lead is tagged with its ad source, payout, and resulting margin the moment it arrives, with no manual reconciliation.

Source, campaign, and buyer-level CPL

Slice cost per acquisition by any dimension without writing a SQL query or building a custom dashboard.

Blended CPL with source breakdown

See your true blended cost and the source weighting that drives it, including Meta, Google, TikTok, and direct affiliate spend.

Margin threshold alerts

Configure Slack and email alerts on margin percentage so leaking campaigns surface the same day instead of at month end.

One-click month-end close

Month-end financial reporting is a 1-click export, not a multi-day reconciliation across multiple lead sources and ad accounts.

See it run on your stack

Book a 20-minute demo or spin up a 7-day free trial. Cancel anytime within 7 days.

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Cost tracking by vertical

Vertical-specific CPL benchmarks and conditional pricing rules across legal, insurance, mortgage, solar, and home services.

Legal and PI

Cost per signed-case-tier MVA lead instead of cost per form-fill, so CAC reflects real attorney payouts. Legal/PI CPL typically runs $50 to $500+ per lead.

Insurance

CPL tracked by state license so calculator output reflects state-by-state acquisition economics. Insurance CPL typically runs $20 to $80 per lead.

Mortgage

Side-by-side CPL across purchase, refi, and HELOC campaigns to spot which loan type is leaking margin in a rising-rate environment. Mortgage CPL typically runs $30 to $150 per lead.

Solar

CPL tracked by utility-bill tier so installers see exact CAC for premium leads versus baseline leads. Solar CPL typically runs $80 to $200 per lead.

Home services

Seasonal CPL tracking for roofing, HVAC, and plumbing so contractors see how summer storms shift acquisition economics in real time. Home services CPL typically runs $15 to $60 per lead.

Interactive CPL and CAC calculator

Plug in your ad spend, lead volume, and revenue per sold lead to see your blended CPL, customer acquisition cost, margin per lead, and campaign ROI in real time.

Launching soon

Lead Distro AI vs. spreadsheets vs. generic BI tools

Most pay-per-lead agencies and lead sellers know their topline revenue but cannot tell you their true cost per lead or customer acquisition cost per campaign without rebuilding the math in a spreadsheet at month end. The result is delayed decisions: a leaking campaign keeps burning ad spend for two more weeks before anyone notices margin went negative. Generic BI tools can produce dashboards, but they were not built to attribute ad spend to individual leads in real time.

CapabilityLead Distro AISpreadsheetGeneric BI Tool
Embedded CAC + CPL calculatorFree, publicN/AN/A
Real-time per-lead cost attributionYesNoAdd-on integration
Source-level CPL breakdownBuilt-inManual pivotCustom dashboard
Live margin alerts (Slack + email)Built-inManual reviewAdd-on integration
LTV to CAC ratio surfacingBuilt-inManual formulaCustom dashboard
Time to first margin reportSame day30+ days7 to 30 days
Month-end close effort1-click exportMulti-day reconciliationCustom report build

See how Lead Distro AI compares to LeadProsper on cost analytics for the full side-by-side, or explore the product tour to see real-time cost tracking in action.

Features that pair with Cost Tracking

Cost tracking sits at the bottom of every campaign and pulls data from across the platform.

Pricing source

Campaign Management

See this feature
Reporting layer

Real-Time Analytics

See this feature
Ad spend sync

Meta Integration

See this feature

Why Companies Switch

Don't take our word for it. Here's what companies say after switching.

G2G2
5.0/5
GoogleGoogle
5.0/5
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Simple, Transparent Pricing

One platform. Pick your volume. Unlimited pings at every tier.

All-in-One Platform

How many leads do you send per month?

0
7 Days Freethen $299/mo

Up to 2,500 leads/month

Unlimited pings, dupe checks, webhooks

No setup feeMonth-to-monthUnlimited pings & dupe checks

What sets us apart

Advanced AI lead scoring
Meta + Google ad spend sync
Revenue attribution
Real-time P&L dashboard

Call tracking & routing

Local tracking numbers$2/mo per number
Toll-free tracking numbers$3/mo per number
Inbound call minutes$0.04/min
Call recording$0.005/min
Caller Lookup (phone type + carrier)$0.01/lookup
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Everything included

Unlock by upgrading

  • Priority support (24h SLA)
  • Dedicated onboarding manager
  • Private Slack channel
  • Dedicated account manager
  • SLA guarantees
  • Custom integrations build priority

At 2.5K leads

$299/mo

$0.120/lead average

$0.15/lead over plan limit

Talk with Our Team

See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.

See it run on your stack

Book a 20-minute demo or spin up a 7-day free trial. Cancel anytime within 7 days.

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CAC and CPL tracking FAQs

What is customer acquisition cost (CAC)?

Customer acquisition cost is your total sales and marketing spend over a period divided by the number of new customers acquired in that period. The formula is CAC = (Sales + Marketing Spend) / New Customers Acquired. Use the calculator above to compute your own in seconds.

How do you calculate cost per lead (CPL)?

CPL equals total ad spend divided by total leads generated. If you spent $5,000 on a campaign and generated 100 leads, CPL is $50. Cost per lead calculator tools (including the one above) let you model any campaign without rebuilding the math in a spreadsheet. The same formula applies across Meta, Google, TikTok, and affiliate spend.

What is the difference between CPL and CAC?

CPL is what you pay to acquire a lead (a form submission or call). CAC is what you pay to acquire a customer (a closed sale). CAC equals CPL divided by lead-to-customer conversion rate. If CPL is $50 and 1 in 10 leads becomes a customer, CAC is $500. Cost per acquisition (CPA) is often used interchangeably with CAC in practice.

What is a blended CPL?

Blended CPL is your total ad spend across all sources divided by total leads generated. It hides source-level differences. A $50 blended CPL might be a $30 Google CPL and a $90 Facebook CPL. Lead Distro AI surfaces both blended CPL and the source-by-source breakdown so you can find the leak.

What is a good LTV to CAC ratio?

Most SaaS and lead generation businesses target a 3:1 LTV to CAC ratio, the benchmark popularized by David Skok's For Entrepreneurs SaaS framework. Below 1:1 you are losing money on every customer. Above 5:1 you are likely under-investing in acquisition.

How does Lead Distro AI track cost in real time?

Lead Distro AI syncs ad spend hourly from Meta, Google, and TikTok via OAuth, and tags every incoming lead with its source. The cost engine attributes spend to leads on the fly so CPL, CAC, and margin update on every lead. No manual lead acquisition cost reconciliation, no end-of-month spreadsheet reset.

What is the average cost per lead by industry?

CPL varies widely by vertical: legal and personal injury run $50 to $500+ per lead, mortgage runs $30 to $150, insurance runs $20 to $80, solar runs $80 to $200, and home services run $15 to $60. The CPL calculator above lets you compare your number against the spread, and the cost engine tracks your real CPL on every campaign.

Do I need to be a Lead Distro AI customer to use the calculator?

No. The calculator is free and public. Use it to model any campaign even if you never sign up. If you want the metrics tracked automatically on every lead with margin alerts and source-level attribution, that is where the platform comes in.

Still have questions?

Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.

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