AI lead scoring software for pay-per-lead agencies
Every lead scored 0-100 in under one second using a machine learning model trained on your campaign's conversion data. Built into the routing engine, included on every plan.
Built for the lead scoring problem PPL agencies actually have
Sub-one-second inference
The full scoring pipeline (validation, consent verification, ML evaluation) runs in under 1000ms so the lead can be routed in the same sub-second window.
Holistic ML evaluation
The model scores the full submission across contact quality, intent, behavioral signals, source quality, and vertical patterns simultaneously, not field-by-field.
Per-buyer score thresholds
Set a 75 threshold for your premium buyer and a 45 threshold for your volume buyer on the same lead inventory. Bad leads never reach a buyer.
Continuous learning
The model retrains on your conversion outcomes (acceptance, contact rate, chargebacks) so accuracy improves as your campaign history grows.
Everything in your AI lead scoring toolkit
A scoring stack tuned for sub-second PPL distribution, not multi-month B2B SaaS funnels.
ML-powered scoring engine
An AI-driven scoring model evaluates every lead 0-100 in real time. Generic machine learning powers the inference; no vendor-specific stack to install or maintain.
Validation and consent layer
Format checks on phone, email, and address run first, plus TrustedForm and Jornaya consent token verification. Validation runs before the score so junk never reaches the model.
Signal-level explainability
The lead detail view shows the score, score band, and contributing signal weights (source quality, intent, consent verified). Scores are auditable for buyer disputes.
Per-campaign threshold rules
Configure thresholds per campaign, per buyer, or per routing branch. Run scoring on every lead, skip it entirely, or run in observe-only mode that logs scores without enforcing thresholds.
REST API and webhooks
Pull scores via REST API for BI dashboards, or subscribe to a webhook that fires on every scored lead. Push scores into HubSpot or Salesforce CRM fields for downstream attribution.
Full audit log per score
Every score, signal weight, threshold check, and routing decision logs to a per-lead audit trail for dispute resolution, source optimization, and model performance review.
Continuous retraining loop
Conversion outcomes (buyer accepts, contact rate, chargebacks) feed the retraining loop so model accuracy improves with your campaign history. New campaigns inherit a cross-campaign baseline.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
AI lead scoring by vertical
Same scoring engine, different signal weights across legal, insurance, mortgage, solar, and home services.
Legal and PI
Score on accident-plausibility signals, claimant-verification indicators, and prior-representation flags. Route 80+ scores to top-paying firms ($200 to $400 buyers), 50 to 79 to mid-tier, below 50 reject.
Insurance
Score on coverage consistency, licensed-state match, and intent verification. Critical during ACA OEP and Medicare AEP, where eligibility windows are enforced at the score layer.
Mortgage
Score on LTV plausibility, income-to-loan consistency, and recency of intent. Pairs with sub-500ms delivery for top mortgage buyer expectations.
Solar
Score on roof-suitability proxies, utility-territory match, and intent signals. Route high-score leads to top-tier installers, fall back to volume buyers below the threshold.
Home services
Score on service-type clarity, geo accuracy, and timeline urgency. Quick wins for roofing, HVAC, and plumbing dispatch.
AI lead scoring vs. Salesforce, HubSpot, and rule-based scoring
Lead scoring is the quality gate between your inbound traffic and your buyer relationships. Get it right and chargebacks drop, buyer retention rises, and you can sort the same lead inventory into premium and volume tiers. Get it wrong (or skip it) and you ship bad leads, eat disputes, and lose buyers.
Most lead scoring software was built for B2B SaaS funnels. HubSpot Predictive Lead Scoring and Salesforce Einstein analyze deal history across multi-month sales cycles. That model breaks for pay-per-lead operations, where the lead has to be scored and routed in under a second, the conversion event is a buyer accepting and contacting the lead, and the relevant signals are source quality, consent verification, and TCPA payload completeness rather than CRM engagement.
| Capability | Lead Distro AI | Salesforce Einstein | HubSpot Predictive | Rule-Based Scoring |
|---|---|---|---|---|
| Built for PPL distribution | Yes | No (B2B SaaS) | No (B2B SaaS) | Generic |
| Sub-second real-time scoring | Yes | Near real-time | Batch and event | Yes (no ML) |
| Holistic ML evaluation | Yes | Predictive ML | Predictive ML | No (static rules) |
| Native consent token verification | Yes | No | No | No |
| Per-buyer score thresholds | Yes | Limited | Workflow-based | Manual |
| Continuous retraining on PPL outcomes | Yes | Limited | Limited | No |
| Starting price | $299/mo | Sales Cloud plus add-on | ~$2,000/mo Ops Hub Ent | Bundled |
| Setup time | Zero (auto-runs) | 90+ days history needed | History needed | Hours to days |
Predictive lead scoring tools built for Salesforce lead scoring or HubSpot lead scoring workflows assume a long sales cycle and a CRM-engagement signal set. They are strong for B2B pipeline forecasting and weak for sub-second PPL distribution. The PPL equivalent of "conversion" is buyer acceptance and contact rate, which is exactly what the Lead Distro AI model is trained to predict. Lead intelligence signals, ML model confidence intervals, score bands, source quality weighting, fraud detection, and signal-level explainability all live in one platform, on one inference path, with sub-second latency end to end.
Features that pair with AI Lead Scoring
Scoring chains directly into routing, ping post, and automation workflows on the same platform.
Loved by Agencies
See why leading performance marketing agencies trust Lead Distro AI.
“This software's capabilities, personalization and potential are great! We switched from LeadProsper to Lead Distro AI and never looked back. It's relatively new, and they have a roadmap in place for new features they'll be adding to the platform in the future. We sell MVA leads and the dashboard makes it very easy to understand our P&L. We can analyze performance and get AI suggestions about what to improve with our campaigns. Definitely check them out!”
Samantha F.
Customer Success Specialist, Small-Business
“We switched to Lead Distro and within a month, our close rate jumped. The AI scoring is insanely accurate. It’s like having a dedicated analyst on the team.”
Alex Rivera
CEO, Rivera Legal Marketing
“Before Lead Distro, we were manually routing leads in spreadsheets. Now everything is automated. The profit dashboard alone saves us 10+ hours a week.”
Sarah Chen
Director of Operations, LegalFlow Agency
“The cost attribution feature is a game-changer. We finally know exactly which campaigns generate the best margins, not just the most volume.”
Marcus Johnson
Partner, Apex Media Group
Simple, Transparent Pricing
One platform. Pick your volume. Unlimited pings at every tier.
How many leads do you send per month?
Up to 15,000 leads/month
Unlimited pings, dupe checks, webhooks
Everything included
- Unlimited campaigns
- Advanced AI scoring
- Profit clarity dashboard
- Meta ad spend tracking
- Webhook integrations
- Multi-touch attribution
- Automated P&L reports
- Custom buyer filters
- Buyer portal
- Email & Slack reports
- Duplicate detection
- Ping-post distribution
- Lead returns
- Inbound filters
- Stripe billing integration
- Google Sheets delivery
Scale perks
Service & support unlock as you scale.
- Standard email support
- Onboarding session
- Priority support (24h SLA)
Unlock by upgrading
- Dedicated onboarding manager
- Private Slack channel
- Dedicated account manager
- SLA guarantees
- Custom integrations build priority
At 15K leads
$997/mo
$0.066/lead average
$0.15/lead over plan limit
Need more than 5M leads/mo, white-label, or a custom contract?
Volume pricing, exclusivity terms, and bespoke integrations available.
See it run on your stack
Book a 20-minute demo or spin up a 7-day free trial. No credit card on the trial.
AI lead scoring FAQs
How is AI lead scoring software different from lead validation?
How fast does Lead Distro AI score a lead end to end?
Can I see why a lead scored the way it did?
Does the model improve over time?
Can I turn scoring off for specific campaigns?
Does it work with HubSpot or Salesforce lead scoring?
Is there an API for the score field?
What signals does the model evaluate?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.
Ready to score every lead in under a second?
Start a 7-day free trial, point a lead source at the campaign endpoint, and watch every lead score, route, and deliver automatically. No setup, no separate scoring stack.