Zip Code Filtering

Overview

You can route leads to specific buyers based on zip codes. This lets each buyer only receive leads from the areas they service.

Step 1: Add Zip Code to Your Field Mapping

• Go to your Campaign and open the Field Mapping section.
• Make sure Zip Code is included as a mapped field.
• Click Edit on the zip code field to set the format (e.g., US 5-digit only).
• Click Save.

Step 2: Add Zip Code Filters to a Buyer

• Go to the Overview tab for your campaign.
• Find the buyer you want to configure and click Edit.
• Under Lead Filters, select Zip Code.
• Set the condition to In List.
• Paste in the list of zip codes this buyer should receive.
• Click Save Changes.

Now any leads that come in matching those zip codes will be distributed to that buyer.

Step 3: Duplicate for Additional Buyers

To quickly set up another buyer with a different zip code list, click Duplicate on the buyer you just configured. Then update the zip code list with the new buyer's service area and click Save Changes.

How It Works

• When a lead is ingested, the zip code field is checked against each buyer's filter.
• Only buyers whose zip code list includes the lead's zip code will be eligible to receive it.
• This works with all distribution methods — Round Robin, Weighted, Waterfall, and Ping-Post.