Features
Smart Lead Routing
Priority, weighted, and round-robin distribution
Cost Tracking
Unified ad spend and blended CPL calculations
Real-Time Analytics
Live dashboards with P&L and conversion metrics
Campaign Management
Multi-vertical campaigns with custom field mapping
Client Portal
White-labeled portal for your buyers
Suppression Lists
Duplicate detection and lead deduplication
Meta Integration
Ad spend sync and Conversions API
Automations
Trigger-based workflows on lead events
Coming Soon
AI Lead Scoring
Intelligent lead quality predictions
AI Voice Agents
Automated call handling and qualification
1 article
Definitions for 50+ lead distribution, lead routing, and pay-per-lead terms. The complete A-Z reference for agencies and lead brokers.
